JIAMINI is a family run, Kenyan based Fashion Accessories Brand meaning believe in yourself in 'Swahili, founded in 2016, on the belief of preserving its traditional African Heritage. Jiamini’s vision, through its innovative designs and use of renewable resources, seeks to combine timeless traditional technique, craftsmanship and heritage with a touch of modernity, manipulated in the construction of its delicate beaded embroidery and weave. Each piece is developed around the idea of comfort, complementing the body’s feminine form and grace. Jiamini’s one of a kind pieces are a reminder and encouragement to women of who they are: Bold, Brilliant, Confident, Courageous, Strong, Sensual, Liberated and more. She’s an enigma to most and a balance of delicacy and strength to those who come across her path. It’s the pep in her step, the subtle elegance she carries herself with and the silent confidence that fascinates a crowd. Her precious armour, ‘JIAMINI’, around her body, that only she knows the true significance of. She never forgets her roots, the broth that runs through her veins and that just like tradition, she is and always will be timeless. All that’s left to do is believe in herself. Jiamini’s designs, while respecting the old - age traditions passed down from generation to generation are brought to life by skilled female artisans, Creating timeless staple pieces. Their mission is to design an international wardrobe for today's global woman while at the same time helping women rise above poverty through economic empowerment and employment, one stitch at a time through fashion. MADE IN KENYA BY WOMEN FOR WOMEN.
JIAMINI is featured as part of the selected talent invited to join the EFI Africa Accelerator [a year ago]. A continent-wide programme accelerating brands out of Africa through mentoring and development by industry experts.
The programme provides a new generation of African design talent the opportunity to engage with the international market. It seeks to equalise the playing field and bring exposure to the incredible talent that exists on the continent.
To learn more, please visit our website at ethicalfashioninitiative.org
The Ethical Fashion Initiative is supported by the European Union #EFIAccelerator