Detail Driven, Ahirain Takes Outerwear to Another Level
Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.
”We think that, despite the pandemic and the complicated economic environment in the majority of the worldwide mature markets, the consumers are not depressed at all, on the contrary they are, in our opinion, ready and eager to start buying fashion again. They are curious to see newness from the brands. It is therefore fundamental for the brands to make special efforts and invest in research, now more than in the past. We believe that the brands have to be focused in finding and investing in new and fresh ideas, in their products and in the new marketing and communication tools. Indeed communication and distribution channels have experienced important challenges in the last year: digitalization is the “word” in which to be fully committed. Pitti Immagine, through its cool and performing digital platform, Pitti Connect, represents the perfect example, a clear opportunity for the brands.” - Brand Co-Founders Andrea Pucci, Giampaolo and Azzurra Morelli.
Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.
”We think that, despite the pandemic and the complicated economic environment in the majority of the worldwide mature markets, the consumers are not depressed at all, on the contrary they are, in our opinion, ready and eager to start buying fashion again. They are curious to see newness from the brands. It is therefore fundamental for the brands to make special efforts and invest in research, now more than in the past. We believe that the brands have to be focused in finding and investing in new and fresh ideas, in their products and in the new marketing and communication tools. Indeed communication and distribution channels have experienced important challenges in the last year: digitalization is the “word” in which to be fully committed. Pitti Immagine, through its cool and performing digital platform, Pitti Connect, represents the perfect example, a clear opportunity for the brands.” - Brand Co-Founders Andrea Pucci, Giampaolo and Azzurra Morelli.
