Brand Profile
AlphaTauri is a premium fashion lifestyle brand founded by Red Bull that combines fashion with the functional properties of sportswear, with a focus on quality and elegance.
AlphaTauri strives to inspire both athletes and fashion enthusiasts by combining style and function, with a strong focus on comfort and performance.
AlphaTauri is available in select retail stores and online at alphatauri.com. AlphaTauri is a proud partner of the Austrian Olympic Committee for the Olympic Winter Games in Milan Cortina 2026. @alphatauri