SARANGHAEYO is a premium niche fragrance house from Seoul, South Korea. Each scent captures life’s stories and transforms them into unforgettable fragrances, composed with the finest extracted ingredients sourced from around the world. It is a 100% Korean brand that reflects the country’s cultural attention to detail, quality, and aesthetics. “Saranghaeyo” means “I love you” in Korean.

Highlights:
• Developed by Sung Soo Kim, former senior executive at LVMH and Samsung
• Unique storytelling, high fragrance concentration, minimalist design, and precise execution
• All fragrances are registered in the UK and EU.
• Launched in Europe in 2025, starting with Germany, Italy, and Scandinavia.