Hi Beauty
Edition 111
Hi Beauty returns in January, offering an exclusive space dedicated to cutting-edge fragrances and skincare. Located within Futuro Maschile, it explores the intersection of niche perfumery and fashion, a synergy increasingly embraced by leading concept stores and international retailers.


 
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The participating brands
Updated to 10.11.2026

ERAM

ITALY

- Lifestyle, Luxury, Craftsmanship

KOREA (SOUTH)

VENUE

U.S.A.

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