The passion for open spaces and nature sports meets the most advanced stylistic research, merging into a new lifestyle perspective. I GO OUT returns to Pitti Uomo, the section of the fair that interprets contemporary outdoor style trends, aimed at the best concept stores and the most demanding e-shops. The Sala della Ronda will, once again, be hosting this specific section with its across-the-board offering of brands selling international clothing, accessories and objects for outdoor living that are capable of dialoguing with the metropolitan context and experimental fashion. Innovative products that combine style and performance, functionality and design ambition, as well as objects that blend environmentally friendly philosophy and a creativity that looks towards travel and photography.