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  • N.109 · 13-16 January 2026

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My Pitti
Pitti Connect - Exhibitors January 2026 News Sections mediagallery Press Events Calendar
13 - 16 January 2026
I Go Out
Edition 109
This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle. Accessories play a central role, while the apparel on display is designed as the ideal passe-partout — equally suited for life in close contact with nature and for navigating the urban landscape with ease and style.



 
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The participating brands
Updated to 03.12.2025
ALLIED FEATHER + DOWN

- Essentials, Outdoor, High Performance, Urban

SALA DELLA RONDA / 29

JAPAN

CÔTE&CIEL

SALA DELLA RONDA / 35-36

FRANCE

CRISPI

- Lifestyle, Outdoor, High Performance, Activewear, Urban, Craftsmanship, Collection

SALA DELLA RONDA / 34

ITALY

DANNER

- Lifestyle, Outdoor, High Performance, Activewear, Craftsmanship

SALA DELLA RONDA / 1-2

U.S.A.

DB

- Lifestyle, Essentials, Nordic Style, Outdoor

NORWAY

DEMON

SALA DELLA RONDA / 37

ITALY

ELLIKER

- Lifestyle, Sustainable, Special Co-Lab/Limited Edition, Outdoor, High Performance, Activewear, Urban, Youth Culture, Craftsmanship, Contemporary

UNITED KINGDOM

EQUIPEMENT DE VIE

- Lifestyle, Sustainable, Cutting-Edge, Outdoor, Globetrotter, High Performance, Activewear, Sportswear, Luxury, Contemporary

UNITED KINGDOM

HALO

SALA DELLA RONDA / 4

DENMARK

ICEBREAKER

- Lifestyle, Sustainable, Essentials, Japan Style, Outdoor, High Performance, Activewear

SALA DELLA RONDA / 30

NEW ZEALAND

KEEN

- Lifestyle, Sustainable, Special Co-Lab/Limited Edition, Outdoor, Urban

SALA DELLA RONDA / 9-10

U.S.A.

MONOFOO

- Outdoor, Urban, Craftsmanship

SALA DELLA RONDA / 13-14

NORWAY

MONTE SPORT

SALA DELLA RONDA / 31

ITALY

NOMAKA

SALA DELLA RONDA / 24-32

SWITZERLAND

NORDA

SALA DELLA RONDA / 3

CANADA

PURPLE MOUNTAIN OBSERVATORY

- Outdoor, High Performance, Activewear, Sportswear, Urban, Contemporary

SALA DELLA RONDA / 22

UNITED KINGDOM

QUARTZ CO

- Sustainable, Classic, Outdoor, High Performance, Urban, Luxury, Craftsmanship, Contemporary

SALA DELLA RONDA / 27-28

CANADA

SCANDINAVIAN EDITION

- Nordic Style, Classic, Outdoor, High Performance, Activewear, Urban, Contemporary, Collection

SALA DELLA RONDA / 11-12

NORWAY

SNOW PEAK

SALA DELLA RONDA / 20-21

JAPAN

ULU

- Lifestyle, Outdoor, High Performance, Activewear, Urban

SALA DELLA RONDA / 26

U.S.A.

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