Pantofola d’Oro. A legendary story
The old Lazzarini cobbler’s shop was founded in 1886 in Ascoli Piceno. But it was in the Fifties, when Emidio took over the business from his father, that the legend of Pantofola d’Oro (the Golden Slipper) took root. Emidio Lazzarini was a wrestler, but the shoes he wore in competition were uncomfortable and unsuitable. A born shoemaker, he made his own wrestling shoes, softer and more comfortable than the ones he was used to wearing. The word soon got around, and many other wrestlers commissioned him to make custom shoes for them as well.
Lazzarini understood at once that his shoes could also be of interest to other athletes, for example, football players. And that is how the story of the company started: making shoes for the Ascoli football team. All the players were soon his regular clients.
The shoes slowly evolved to perfection: exceptionally soft, they allow the foot room to move while giving outstanding ball control. The secret lay in the soft calf-leather used for the sole instead of the usual heavy leather, and their ergonomic form which perfectly follows the con- tours of the foot.
John Charles, the legendary Juventus player, was the one who gave Lazzarini football boots their name: “These aren’t boots, they’re slippers, golden slippers”. The name stuck, and now all football players in the top teams prefer Lazzarini boots on their feet.
Garrincha, Altafini, Bergomi, Boniperti, Capello, Di Canio, Falcao, Klinsmann, Mancini, Mazzola, Riva, Rivera, Sivori, Van Basten and Zoff are a few names from the long list of players who wear Lazzarini football boots.
Pantofola d’Oro is now giving new life to the values of its founder by proposing a line of shoes inspired by the models worn by Italian teams in the many fiercely fought battles of this epic, glorious sport. Today, in recognition of its roots, Pantofola d'Oro is proud to offer football and sport-inspired leisure shoes.