What makes this friendship extra special is the fact that both Hello Kitty and p é r o live life through three simple rules:
To be loved, you need to be nice to others
Human connection matters.
Everyone should get along with one another.

Together, at last p é r o and Hello Kitty have embarked on a once-in-a-lifetime journey discovering all the nicest and most joyful things - big and small with our menswear capsule collection collaboration HELLO p é r o! Sweeter than the apples that Hello Kitty loves, we both have been creating something special that combines our similar worlds that are innocent, joyous, and timeless. Everyday favourites of Hello Kitty, like cherries, strawberries, apples, creamy cupcakes, milk carton, and of course Hello Kitty herself, are realised through p é r o’s design vocabulary as textiles and techniques on the garments.