SUNG JU aims to explore realistic sources and methods to create sustainable fashion, presenting the outcomes through a deeply personal perspective. Collection of SUNG JU reflects the journey to explore his identity and find visual therapy for a man who was once confused and sentimental. Drawing inspiration from architecture, installations, sculptures, and the structure of clothing, these elements are recombined and expressed in contemporary silhouettes.

At its core, the collection is about reinterpreting pure nostalgia. The outcomes are both obvious and delicate, reflecting our singular expression.