Brand Profile
URBAN RING CHANGES RADICALLY IN SUMMER 2020, LOOKING AT THE NEW
GENERATIONS.
THE NARRATIVE OF THE BRAND AND ITS LOGO ARE UNDERGOING A TRANSFORMATION, THROUGH THE
CHANGE OF STYLE.
THE INSPIRATION COMES FROM THE WORKWEAR WORLD, THROUGH THE SPORTWEAR OF TECHNICAL GARMENTS.
THE URBAN STYLE WINKS THE EYE, THROUGH AN ESSENTIAL BUT SOPHISTICATED DESIGN, TO
STREET CULTURE.
THE FALL-WINTER 23/24 COLLECTION PRESENTS WELL ATTENTION TO DETAILS, WITH NEUTRAL COLORS, THE FOLLOWING IS A RELAXING AND EASY TO READ VISUAL IMPACT.
THE URBANWEAR STORY IS ESSENTIAL BUT AT THE SAME TIME VIVID IN TRENDS.
THIS COLLECTION FINDS INSPIRATION IN THE PLACES LIVED BY THE URBAN MAN: COLD TONES OF THE CITY CONTRAST TO THOSE OF NATURE, IN WHICH YOU IMMERSE IN YOUR FREE TIME.
THE URBAN MAN IS DISTINCTLY DYNAMIC, HIS REFUGE FROM ROUTINE ARE ACTIVITIES
IMMERSIVE IN EXTRA-URBAN CONTEXT.
HE IS A CURIOUS MAN WHO LOVES TO DISCOVER UNEXPLORED PLACES AND EXPERIENCE NEW FOODS, BUT WHO APPRECIATES THE CHARM OF A FIREPLACE IN A MOUNTAIN CHALET.
DOES NOT GIVE UP THE AESTHETIC VALUE AND QUALITY OF THE GARMENTS: THUS FIND IN THE BRAND THE PERFECT CONJUGATION.