UniCredit S.p.A. Partners Contacts My Pitti
Special Features
BLAUER
Editorial
Edition 98
24.07.2020
LIVE ON JULY 24, DON'T MISS IT!
LOCATION: Boston, USA
KEY PIECES: Blauer’s all-American design is perfected in its selection of leather jackets, with vintage and raw effects, and made lighter with perforation. Biker jackets also come in rich, bold colours with plenty of new patches and embroidery
For its SS21 collection, Blauer Usa is focusing on a contemporary confident man, free from any schemes, boundaries. The collection combines Blauer’s DNA and style: comfort, functionality and a pinch of glam.

— Enzo Fusco, President and Creative Director of FGF Industry

EDITOR NOTES:

The SS21 collection sees the introduction of Thermofix technology, a system of finishes heat-sealed with fabrics such as cotton, nylon, and neoprene, making the product weather-resistant. Nylon specifically appears in four typologies: shiny, stretch, garment-dyed, and micro-rip. Other fabrics are paired with alternative fillings, such as Sorona padding, or are finished with Repreve, the organic polyester made from recycled plastic bottles.