UniCredit S.p.A. Partners Contacts My Pitti
Special Features
PT TORINO
Editorial
Edition 98
04.08.2020
LIVE ON AUGUST 04, DON'T MISS IT!
LOCATION: Turin, Italy
KEY PIECES: The ‘Bicolor” trousers offers a contrasting color upper part, drawn from a palette inspired by Old Havana architecture and vintage cars. Another bold statement piece is ‘The Rebel’ bandana-printed trousers, which come in a relaxed fit. 
The SS21 collection is wide and eclectic, yet absolutely consistent. The kind of man we had in mind as we designed it is someone with an outstanding personality and a strong character, someone who lives in the moment and to the fullest.
A man who is sensitive to everything new and capable of intercepting meaningful stimuli, and yet perfectly aware of his own taste and of everything he believes in, loves and desires. Quite like how we as a brand consider ourselves contemporary while treasuring our own history.

— Edoardo Fassino, CEO

EDITOR NOTES:

The range of washes in the SS21 collection—Flower Denim, Must Denim, Gentleman Denim, Cool Denim, Design Denim, Minimal Denim, and Denim Chino—is one of the brand’s widest offerings yet, while also marking a stronger commitment for the brand in developing sustainable production processes and using low-impact materials, treatments, and technologies.