Edition 98
KIDSOFBROKENFUTURE is one of the leading brands in the series of video interviews dedicated to the designers of The Sustainable Style. One of the most interesting event-projects of Pitti Uomo 98: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on thirteen designers + a special guest who have all embarked upon their own path towards responsible and sustainable fashion.
The video interview is conducted by Giorgia Cantarini, the fashion journalist and independent scouter curator of the project, and directed by Conor Gorman.

“We are all tainted. The kids want to differentiate themselves from the indifference of the masses.” The brand’s motto echoes its irreverence, represented by a core aesthetic and artistic editing inspired by street subculture at the end of the twentieth century. Founded by designers Marta Sanchez and Elbio Bonsaglio, the brand choses sustainable fabrics and participates in charitable activities, donating a part of the proceeds of its sales to Street Child, a Nigerian organization that supports the education of children living on the street.