21 - 23 February 2021
Sustainable Style

VIRON
Editorial
Edition 98
21.07.2020
Virón is the brand protagonist of this chapter from the series of videos dedicated to the designers of The Sustainable Style. Curated by the fashion journalist and independent scouter Giorgia Cantarini, it is one of the most interesting event-projects of Pitti Uomo 98: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on thirteen designers + a special guest who have all embarked upon their own path towards responsible and sustainable fashion.
 
Virón is a plant-based footwear brand that follows a slow fashion approach focused on circularity and a philosophy deeply rooted in youth and counterculture.  The founders met while working for a company that produces in the Far East.  After visiting the factories and tanneries, the duo decided to combine their mutual interest in creating a better model of production and consumption.  Based in Paris, Virón is designed to be a democratic platform where new sustainable ideas and practices grow and develop together.

Video Direction VIRON
Post Production Director Conor Gorman
Post Producer Ghandi El-Chamaa
Re-edited by Ben Pembery