Iconic tennis label Lotto’s approach has, ever since its founding in 1973, stood by the mantra “sportivamente”, which salutes the joyous, forward-thinking, and optimistic energy of challenging oneself through physical activity. Over the years, the Italian label has fine-tuned its high-performance sector, with a particular focus on footwear and technical-wear aimed at football and tennis professionals. Lotto’s striving for excellence was rewarded by the loyalty of many sporting champions such as Dino Zoff, Ruud Gullit, John Newcombe, Martina Navratilova, Boris Becker, and many others in their fields — all adhering to the brand’s passion, joie de vivre, and unwavering quality.

The revisited Autograph shoe model blurs the lines between vintage and avant-garde. It interprets the traditional look of Lotto champions of the ‘70s, ‘80s, and ‘90s, transforming it into an up-to-date, original street style.
This season, the new sneaker offering, including the Signature model and the Shibuya-inspired Tokyo line, does more than keep the tradition alive — they energetically bring it back to life, merging sporting soul with a contemporary attitude.