CASHMERE TRAIL
A Special Project Blending Design and Sustainable Luxury
Consinee Group Co., LTD, the leading Chinese group in the fine, certified, and sustainable yarns market, returns to Pitti Uomo 105 following its initial debut in June 2023.
From January 9 to 12, 2024, Cashmere Trail, the special project and collaboration between Consinee and Vitelli, an Italian brand known for its experimental and responsible knitwear, led by founder and creative director Mauro Simionato, will be presented for the first time at the Fortezza da Basso.
On the first floor of the Costruzioni Lorenesi, an immersive layout introduces the capsule collection of 10 cashmere pieces, epitomizing Vitelli's pure style. These garments are crafted entirely from recycled yarn from Consinee's seasonal stock leftovers. This collection, designed by Mauro Simionato, marks Vitelli's first foray into pure cashmere. It embodies the Milanese brand's contemporary style and regenerative practices, enriched through the dialogue with Consinee's yarns, giving new life to premium materials.
The visual journey, curated by Simionato, unfolds through the lens of Patrick Bienert, a German photographer renowned for his work on youth identities and transforming territories. Additionally, a video installation, akin to a visual diary, chronicles the journey of discovering cashmere through every phase of the supply chain. From Inner Mongolia to Ningbo, from pastures to factories, the narrative fully reveals the virtuous cashmere production chain initiated by Consinee, demonstrating a commitment to sustainability.
From January 9 to 12, 2024, Cashmere Trail, the special project and collaboration between Consinee and Vitelli, an Italian brand known for its experimental and responsible knitwear, led by founder and creative director Mauro Simionato, will be presented for the first time at the Fortezza da Basso.
On the first floor of the Costruzioni Lorenesi, an immersive layout introduces the capsule collection of 10 cashmere pieces, epitomizing Vitelli's pure style. These garments are crafted entirely from recycled yarn from Consinee's seasonal stock leftovers. This collection, designed by Mauro Simionato, marks Vitelli's first foray into pure cashmere. It embodies the Milanese brand's contemporary style and regenerative practices, enriched through the dialogue with Consinee's yarns, giving new life to premium materials.
The visual journey, curated by Simionato, unfolds through the lens of Patrick Bienert, a German photographer renowned for his work on youth identities and transforming territories. Additionally, a video installation, akin to a visual diary, chronicles the journey of discovering cashmere through every phase of the supply chain. From Inner Mongolia to Ningbo, from pastures to factories, the narrative fully reveals the virtuous cashmere production chain initiated by Consinee, demonstrating a commitment to sustainability.