Pitti Immagine Uomo

- The world of outerwear declined to its most diverse forms. Focusing on all the aspects that bring us back to tailoring. Products…

TARDIA

- Boot Black is a Japan made premium shoe care brand. This brand was created as the highest quality shoe care products…

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Futuro Maschile

It is the most advanced laboratory of contemporary menswear, featuring ultra-selected collections that express timeless elegance…

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BOOT BLACK

- Brand Story Originating from Gifu, Japan, KETTA takes its name from a local dialect meaning “bicycle.” It symbolizes an active,…

KETTA

- Premiata is back to the Fortezza da Basso, the venue where the great success with the sneakers line has begun, to launch…

PREMIATA

- cent.pm | Artistic Perfumery & Olfactive Design cent.pm is an artistic perfume brand co-founded by a perfumer and a…

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Hi Beauty

Not just fashion

At the Top Floor of the Central Pavilion, within the Futuro Maschile section, Hi Beauty returns: the exclusive space dedicated…

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CENT.PM

CHINA

OUDER

- Unfolding, revealing, showing itself. For us, perfume is an invisible garment, a silent revelation of our essence realized…

- Synesthésie is an independent artistic fragrance brand that redefines perfume as a multi-sensory experience. At the heart…

SYNESTHÉSIE

- 24Bottles is the Italian design brand born in 2013 to reduce the impact of disposable plastic bottles on the planet and our…

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Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

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24BOTTLES

- Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.…

HELLY HANSEN

NORWAY

WOODBIRD

- For Q1 2027, Woodbird® explores Hong Kong business life where all-day meetings, long negotiations and fluorescent-lit office…

DENMARK

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Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

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ARMOR LUX

- Una collezione ispirata all'Oceano Atlantico e alla gente della Bretagna. Dal 1938, Armor Lux realizza capi di alta qualità…

- Launched in 2026, MIMIR brings to life a new chapter in luxury menswear by harmonically blending quality materials, bold…

MIMIR

- VEGAN TIGER is Korea’s first vegan fashion brand advocating cruelty- free fashion. Rooted in life sensitivity and aesthetic…

VEGAN TIGER - CODE KOREA

KOREA (SOUTH)

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I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

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MONOFOO

- Oslo-based Mono was launched in 2020 and offers a wide range of high-quality and timeless shoes.. Mono is a purpose-driven…

NORWAY

ONE NODE

- Based on a small island in Norway, One Node is a contemporary outdoorwear brand redefining rainwear through a balance of…

NORWAY

VTR

- WE HANDCRAFT SHOES FROM OUR HANDS TO YOURS. ONE DROP AT A TIME.

SPAIN

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Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.

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DIGEL

- #ZEITGEIST #URBAN #CONTEMPORARY #CASUAL #NEW FORMAL

GERMANY

GIANNETTO PORTOFINO

- It was 1979, in Mexico City Pietro IVIennea made the world record in the 200 meters with the time of 19 "72, in Japan is…

- The world of outerwear declined to its most diverse forms. Focusing on all the aspects that bring us back to tailoring. Products…

TARDIA

Explore

Futuro Maschile

It is the most advanced laboratory of contemporary menswear, featuring ultra-selected collections that express timeless elegance…

Explore

Hi Beauty

Not just fashion

At the Top Floor of the Central Pavilion, within the Futuro Maschile section, Hi Beauty returns: the exclusive space dedicated…

Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

Explore

Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

Explore

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New Brands at Pitti Immagine Uomo 110

ZYPHOR

SALA DELLA RONDA / 18

UNITED KINGDOM

MULISH

RONDINO / 7

SALA DELLE NAZIONI / B/15

SOARIN - CHINA WAVE

COSTRUZIONI LORENESI /

CHINA

GAIMO

SPAIN

PSIDE

ARSENALE / 34

PADIGLIONE CENTRALE / S/19

NASO DI RAZA PARFUM

PADIGLIONE CAVANIGLIA / 118

ARO

SPAIN

GOOD PEOPLE GOOD STITCHING GOOD PRODUCT

PADIGLIONE CENTRALE / B/13

SALA DELLE NAZIONI / B/27

JIWYA

INDIA

IS-NESS - OUTOPIA BY VANISH

SALA DELLA RONDA / 24-25

JAPAN

KIMUSSO- CHINA WAVE

COSTRUZIONI LORENESI / 7

CHINA

OBAYATY

PADIGLIONE CENTRALE / S/5

SWEDEN

SYNESTHÉSIE

PADIGLIONE CENTRALE / G/4

FINOACINQUE - CODE KOREA

POLVERIERA / 1

KOREA (SOUTH)

SORRENTINO

SALA DELLE NAZIONI / A/36

DUCANERO

PADIGLIONE CENTRALE / C/11

TUMI

PADIGLIONE CENTRALE / O/24

CALAJ PERFUME

ROMANIA

WAX LONDON

ARSENALE / 22

UNITED KINGDOM

BAINDEMER

PADIGLIONE CENTRALE / J/10

PADIGLIONE CENTRALE / O/13

LUCA FALONI

SERINA

COSTRUZIONI LORENESI / 2

PADIGLIONE CENTRALE / I/7

RIVEA

PADIGLIONE CENTRALE / G/1

SWITZERLAND

CLASSIC LEGEND MOTORS

OUTRAILS

SALA DELLA RONDA / 15