Pitti Immagine Uomo

- LEBOLE is a trademark of the company Textura. Textura was founded in 1968 by the experience and tradition of the Lebole family,…

LEBOLE

- The PIACENZA 1733 garments are born from the intertwining of the past and a vision of the future, dedicated to men who are…

PIACENZA 1733

- A family story established in 1985, build upon shared opinions and the belief that timeless and singular pieces are true…

Explore

Futuro Maschile

It is the most advanced laboratory of contemporary menswear, featuring ultra-selected collections that express timeless elegance…

Explore

ARMA

NETHERLANDS

J8QUALITY

- For our second season in PITTI UOMO, five J∞QUALITY-certified factories with master craftsmanship have joined forces to create…

- A MADE IN ITALY BRAND It’s the details that make us unique. With his creativity and experience, Maurizio Massimino has revolutionised…

MAURIZIO MASSIMINO

- To offer the finest perfumes, MARIEJEANNE is involved in every step of creation: from the planting of raw materials to the…

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Hi Beauty

Not just fashion

A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery.

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MARIEJEANNE

- The 1920s, the Golden Decade of glamour and mystique, inspired the legendary fragrance MYSTIKUM, a symbol of luxury that…

MYSTIKUM

GERMANY

THE THINGS PAST

- is all about contemporary perfumery, aromas that create olfactive forms, vivid recollections of someone’s past, present…

GREECE

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Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

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40 WEFT

- There are an amazing 40 weft threads running through the warp. The birth of 40WEFT in the mid-1990s marked the crowning…

- The brand was born in 2013 in Tuscany from the idea of Gianni Jia, envisioning a style capable of dressing men in every moment…

GIANNI LUPO

- Von Dutch has been changing the game for generations! An emerging icon of the early 2000s, the brand made its mark on American…

VON DUTCH

U.S.A.

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Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

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FRANTIC

- "Frantic," an iconic Italian brand, registered since 1990, is synonymous with handmade clothing and a constant pursuit of…

- Maison Beast is a Tallinn-born cultural movement disguised as a fashion brand, merging luxury craftsmanship with raw, street-born…

MAISON BEAST

ESTONIA

TAAKK - NEW STANDARD JAPAN LEATHER PROJECT

- TAAKK was established in Tokyo, Japan by award-winning designer, Takuya Morikawa. Graduating from Bunka Fashion College and…

- ELLIKER believes in connecting with nature and understanding it. We creatively observe and explore positive ways to engage…

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I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

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ELLIKER

- Oslo-based Mono was launched in 2020 and offers a wide range of high-quality and timeless shoes.. Mono is a purpose-driven…

MONOFOO

NORWAY

QUARTZ CO

- BORN IN CANADA. ALL-WEATHER READY. Founded in Canada in 1997, Quartz Co. leads the premium outerwear industry with exceptional…

CANADA

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Scandinavian Manifesto

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic…

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BRIXTOL TEXTILES

- Brixtol Textiles is a Swedish outerwear brand founded in 2011 by friends Gustav Kjellander and Emil Holmström. Rooted in…

SWEDEN

MOLEBO

- Molebo is a contemporary and highly specialized belt brand founded in 2024 in Denmark. The brand is built on the foundation…

DENMARK

PICA PICA

- Pica Pica is a brand with a Scandinavian mindset and a Mediterranean soul. Born from the idea that clothing should feel like…

DENMARK

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Fantastic Classic

This section gathers the most representative names in formal menswear, offering an elegant and ever-evolving wardrobe.

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ANTICA CUOIERIA

- TO GO FAR A PERSON NEEDS GREAT DREAMS AND GREAT SHOES. For this reason, since 1945 Calzaturificio Fratelli Soldini has been…

- LEBOLE is a trademark of the company Textura. Textura was founded in 1968 by the experience and tradition of the Lebole family,…

LEBOLE

- The PIACENZA 1733 garments are born from the intertwining of the past and a vision of the future, dedicated to men who are…

PIACENZA 1733

- A family story established in 1985, build upon shared opinions and the belief that timeless and singular pieces are true…

Explore

Futuro Maschile

It is the most advanced laboratory of contemporary menswear, featuring ultra-selected collections that express timeless elegance…

Explore

ARMA

NETHERLANDS

J8QUALITY

- For our second season in PITTI UOMO, five J∞QUALITY-certified factories with master craftsmanship have joined forces to create…

- A MADE IN ITALY BRAND It’s the details that make us unique. With his creativity and experience, Maurizio Massimino has revolutionised…

MAURIZIO MASSIMINO

PADIGLIONE CENTRALE / D/12

Explore

Hi Beauty

Not just fashion

A new feature in this edition is a special area dedicated entirely to the world of cutting-edge perfumery.

Explore

Dynamic Attitude

This is the section that showcases collections designed to accompany movement.

Explore

Superstyling

This section looks ahead, anticipating trends through bold and unconventional aesthetic choices.

Explore

I Go Out

This section fully explores the stylistic potential of the outdoors, where fashion meets lifestyle.

Explore

Scandinavian Manifesto

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic…

Explore

Section · 01 / 07

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New Brands at Pitti Immagine Uomo 109

GLENOVER

PADIGLIONE CENTRALE / G/11

ORGAN TALE PARFUMS

PADIGLIONE CENTRALE / S/3

KOREA (SOUTH)

CMA

ELHO

SALA DELLA RONDA / 6

SWITZERLAND

JOTT

CORTILE CAVANIGLIA / 2

SALA DELLE NAZIONI / A/19

JP5 CONCEPT

SALA DELLE NAZIONI / B/27-40

TEP_P - NEW STANDARD JAPAN LEATHER PROJECT

BLUE CULT

ARMERIA / 24

PADIGLIONE CAVANIGLIA / 46

RUN OF RUNARCHY ATTITUDE

PADIGLIONE CENTRALE / S/11

TIMES INFINITY - CHINA WAVE

COSTRUZIONI LORENESI / 5

CHINA

MICHELE MARIN ESSENZA

PADIGLIONE CAVANIGLIA / 59-61

FJELL

SALA DELLA RONDA / 16

NORWAY

SELETTI X OKKIA

PADIGLIONE CAVANIGLIA / 53

ITALY

TUCANO

PADIGLIONE CENTRALE / A/7

MALLET

MUSTANG

ARMERIA / 1

GERMANY

ACCADEMIA COSTUME & MODA

AREA MONUMENTALE / 1

PADIGLIONE CENTRALE / G/4

BAREEN

COSTRUZIONI LORENESI / 7

DENMARK

SON VENIN

NORWAY

ZIVGREY - CHINA WAVE

COSTRUZIONI LORENESI / 5

CHINA

PURPLE MOUNTAIN OBSERVATORY

SALA DELLA RONDA / 22

PADIGLIONE CAVANIGLIA / 57

HURU

UKRAINE

GABRIEL STUNZ

PADIGLIONE CENTRALE / B/7

GERMANY

BRITISH WOOLLENS

PADIGLIONE CENTRALE / B/13

SALA DELLE NAZIONI / A/28

ANTIK BATIK