Brand Profile
Founded in 1993, AND1 is a basketball brand rooted in authenticity, self-expression and the culture of the game. Born on the streets of Philadelphia and embraced on courts around the world, AND1 became synonymous with a fearless style of play that inspired a generation of athletes and fans.
Today, the brand continues to blend performance and lifestyle, creating collections that transition seamlessly from the court to everyday wear. From the iconic Tai Chi silhouette, famously worn by Vince Carter during the 2000 Dunk Contest and celebrated by players including Stephen Curry, to its current roster featuring NBA guard Jose Alvarado, AND1 remains deeply connected to basketball culture.
More than a sports brand, AND1 represents confidence, creativity and individuality - empowering people to express themselves through the enduring spirit of the game.