The story comes to life through the skilled hands of Costantino, an extraordinary, brilliant, and avant-garde shoemaker. He was an innovative man, ahead of his time, and the first shoe he handcrafted became the embodiment of his ego: luminous, strong-willed, and expressive. He decided to give it a name: BARRACUDA.

This is how the story began that of a pioneering brand that introduced the concept of fashion into footwear, breaking through stylistic boundaries once thought insurmountable, and becoming the guiding light of a world until then unexplored.
Throughout the 20th century, the brand evolved its style while preserving Italian craftsmanship as its defining feature.

Joining the Fabi Group in 2003 allowed Barracuda to expand its production and distribution, evolving from artisanal footwear into contemporary lifestyle collections.
Since 2021, our brand has embarked on a journey of evolution and growth, culminating in a major logo restyling and a significant shift in stylistic direction. The new logo the result of a masterful balance between tradition and modernity represents a renewed commitment to innovation and quality.

The lace becomes a clearly defined stylistic code, expressed through the Pantone colors ORANGE 021C and BLUE 293C.