Brand Profile
After the First World War, the classic Aquascutum military style raincoats and coats were too heavy and thick for travelling, driving and sports.
For this purpose in 1912 Aquascutum lTS UK founded Eiderscutum an innovative brand created for civilian use to meet the new demands for comfort and lightness.
As a result, the soft and warm lightweight waterproof coats were immediately appreciated by both male and female customers.
Thanks to its lightweight and weatherproof characteristics, the Eiderscutum collection has become known with its revolutionary approach as a unique brand for gentlemen.