Brand Profile
About ELHO
ELHO is a visionary outdoor style brand — rooted in alpine heritage — blending technical performance with innovative design.
Founded in 1948 and active until 1993, ELHO pushed skiwear boundaries with neon colours, jet pants, down jackets, and the groundbreaking freestyle silhouette — shaping a radical new winter sports aesthetic.
Relaunched in 2024 by creative director Donald Schneider and fashion visionary Claudia Hofmann, the new ELHO is based in Zurich and Berlin and combines alpine functionality with urban relevance. The collections are engineered for high-performance extremes and everyday movement alike, fusing visionary design with bio-based and recycled materials.
ELHO blurs the line between performance and fashion—designed for both mountains and city.
ELHO — outdoor style, re-engineered.