HO'OP is an Italian brand specialized in the production of sneakers made with high quality leather and fine materials. Founded by two young guys of the industry, Riccardo and Emanuele, the company combines many years of experience in footwear design and production with a modern and inclusive vision.

ORIGINS AND INSPIRATION
HO'OP is headquartered in Marche Region, Italy, renowned as the “Shoes Valley”, a Region rich in history in the footwear and design industry. The name HO'OP draws inspiration from the Hawaiian mantra Ho'oponopono and reflects the company's inclusive approach, embodying the concept of "Get in the loop."

ENVIRONMENTAL COMMITMENT
Respecting the environment is now a duty and we have chosen to make our contribution by using recycled leather for some styles, drops in the ocean, but we all have to do something.

BRAND VISION
Our vision is to create quality products, accessible to all and suitable for daily use anywhere in the World. The modernity of the design and the artisanal attention to the footwear embody Our love and expertise with which they are made.