Founded in 1973 in the heart of the Montebelluna Sportsystem district, Lotto Sport Italia is one of the leading companies in Italian sports. From the very beginning, the name of the company has been associated with its iconic logo, the Losanga: a tennis court and a football field overlapping, representing its passion for sports and values such as respect and fair play, which still reflect the company's DNA today.

Lotto Sport Italia - which today distributes its products in over 100 countries through a network of international partners - has become an iconic brand over the years, dressing some of the greatest athletes in history, including football players such as Dino Zoff, Ruud Gullit, Andriy Shevchenko and Cafu, club teams like AC Milan, Juventus, Napoli, Fiorentina and national teams like Croatia and the Netherlands, as well as tennis stars such as John Newcombe, Boris Becker, Martina Navratilova, Thomas Muster, Francesca Schiavone, Agnieszka Radwanska, David Ferrer, Carlos Alcaraz, Daniil Medvedev, Stefanos Tsitsipas and Matteo Berrettini. Today, Lotto continues its presence on tennis courts with over 300 players in the WTA, ATP, and ITF rankings, and in football with the extraordinary AC Monza.