Founded in 1973 in the heart of Montebelluna’s Sportsystem district, Lotto Sport Italia is one of the leading names in Italian sportswear. From the very beginning, the brand has been identified by its iconic logo, the Losanga: an overlap of a tennis court and a football pitch, symbolizing a deep passion for sport and timeless values such as respect and fair play—principles that still define the company’s DNA today.

Over the decades, Lotto has stood alongside legendary athletes like John Newcombe, Dino Zoff, Martina Navratilova, Cafu, and Francesca Schiavone during some of the most memorable moments in global sports history. Its unique ability to blend technical innovation with aesthetic vision has made the brand a benchmark both for professional athletes and for enthusiasts of contemporary sports style. With partnerships spanning more than 15 football clubs around the world—including Italy’s AC Monza—and over 200 professional footballers who choose its footwear, Lotto continues to step onto the pitch with passion and innovation. That same spirit drives its commitment to tennis, where it supports an international team of over 200 athletes across all categories, representing more than 50 countries. Lotto’s range includes everything from high-performance gear to the lifestyle collections of Lotto Leggenda, which reimagine the brand’s iconic heritage models with a modern twist. With deep roots and a forward-looking vision, Lotto remains a symbol of Italian excellence in sport, blending performance, authenticity, and timeless style.