Brand Profile
In Japanese language there is a proverb about colors in relation to diversity:
"JŪNIN TOIRO 十人十色 "
"Ten people, Ten colors"
As in any kind of Far Easten proverb, in these words there is a hidden key. The Japanese word "iro" means color and emotion, opinion too. That's why we all have a related color in any time of our life and we all have an emotion. Ten people, ten colors, ten emotions.
Colors can represent us and spark emotions, they can speak to us, talk with us with a genuine mood and in a different way each time. We are colors any time we try to expess real life emotions through shades, in order to make them unforgettable.
Colors can influence us, they are shades of our personality and behavior. They can give life to our emotions, make us helpless, express what we are feeling.
Each time we choose a color, we state we are simply unique. Any time we choose a color, we celebrate the time we are living in. Each time we choose a color and we share it with others, showing it, wearing it or depicting it, we connect ourself to humanity.