The initial intention was to provide a high level and innovative shoe targeted at customers able to appreciate and recognize its value. The brand name is inspired by a shark, the Lemargo precisely. The shoes, like the acquatic specimen, are immersed in a process of coloration called ‘tinto-capo’. To make Lemargo shoes immediately recognizable and special, it has been decided to make the ‘ soul element of the footwear visible: what in the footwear jargon is called ‘schienetta’. This symbol, positioned and stuck on the outside of the sole becomes the distinctive and iconic trait of the brand.