Brand Profile
We were founded in Copenhagen in 2011 by two friends from different worlds: one from the city, one from the suburbs. We didn’t have much. No experience, no contacts, and no designers. What we did have was a whole lot of belief and a few white tees with patches we had sewn on ourselves. So we got to work.
Fifteen years later, we’re available in more than 1,100 retail destinations across four continents with key partners including Galeries Lafayette, Selfridges, Bloomingdale’s, Nordstrom, KaDeWe, De Bijenkorf, Biffi Boutiques, and Harvey Nichols.