MUNICH
A cosmopolitan city where Leberkäs is considered a delicacy and Lederhosen are deemed socially acceptable – and yet home to the finest restaurants and European fashion designers. A place where the steam from dumplings, the aroma of beer and the scent of incense blend so intimately with the fragrance of the wider world. Where playboys and professors, chamois hunters and cultural critics, Dirndl matrons and nudists feel equally at home. This is how the „Spiegel“ described the city in 1964.
Today, in an era of constant upheaval, when the old ideals and role models seem to have had their day, it is time once again to venture a new beginning. To look once more towards a future that has never been, but has always been dreamed of. To bring a freer, more charming, more laid-back style into the public eye, with more street cafés, a better mood, more music, more flirting, more glamour, and more „south“. There, where the Mediterranean is reflected in the blue of our Munich sky, we seek and find our aesthetic perspectives. Coupled with our historic urban roots, we create our own, Munich-style way.

LODENFREY
A collection like Munich. Since 1842.