Manuel Ritz Pipò was born at the end of seventy and then purchased during the first years of 2000 by the Manifattura Paoloni Spa that through a decisive strategy built of a strong and consistent brand awareness, developing growing investments in research and development and marketing activities. At the same time an important brand extension process has been carried out, validating the brand as a dynamic and original total look. Manuel Ritz joins the Made in Italy tailoring tradition with a non-conventional and innovative use of materials, shapes, wearability and details, creating a more up-to-date look, fashionable and emotional in comparison to the traditional brands. Every collection even being developed through a strongly coherent and articulated proposal in its whole, is made of truly unique items characterized by special and customized details, like linens with exclusive patterned textures and the gentle use of colours. Defined and unmistakable details sometimes evident for those who can dare and others almost hidden, for those who prefer a discretion always able to amaze and amuse. All this makes Manuel Ritz the symbol of a male collection of clothes that, even keeping a strong link with the Italian tailoring tradition, can develop the most up-to-date trends. In 2018, the brand launched the female collection.