McAlson is a proud family-owned business based in Belgium which stands for impeccable quality, great designs all wrapped up with a touch of humour.

The brand presents collections in essential homeware for any men who seeks quality, in a wide range of colours and designs. 
In 1997, McAlson has revolutionised the men’s underwear world by combining the elegance of  the American boxer short with an inside support system which provides the comfort of briefs. Thus combining the best of both worlds for all gents from 2 to 102 years old. 

Come and meet us on the fair !  
We’ll be delighted to explain the revolutionary inside support system and present you our swim shorts, boxer briefs, pyjamas and t-shirts collection.

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Brand values
McAlson sources all fabrics in Europe. We produce mainly in Morocco with a long lasting partners which we visit at least twice a year. As a family business we value old school business partnerships respectful of all stakeholders.