Our brand is the result of a long and deep experience in the world of men's knitwear, a journey that began back in 1989. Our founders, passionate about knitting from the very beginning, have demonstrated over time an extraordinary ability to successfully transform their projects, adapting them in an agile and dynamic way to the continuous changes in markets and the industry.

At PRIVATI FIRENZE, we aim to leverage the exceptional experience and creativity of our talented team of stylists to offer high-quality products, entirely made in Italy, without fear of expressing our unmistakable Italian style to the world. Our exclusive choice to use fine Italian yarns ensures the safety of our products and the best technical performance for the end consumer. Our brand stands out for its ability to combine quality with refined design, emphasizing attention to detail, creating innovative models, and highlighting a look with an elegant Italian style.