PROHIBITED RUNNING CLUB x PITTI UOMO
14.01.2026 // 07:15 am
@ Ditta Artigianale Via dello Sprone 

Since 2021 we challenge the monotony of the streetwear scene, which had become dominated by hype, gangster heroism, and fake exclusivity. Inspired by a blend of sporty and old-money aesthetics, we aimed to create stylish, high-quality designs that represent a fresh "modern- yuppie" vibe. So was Prohibited born. 

We still firmly believe in making everything ourselves - We run our own warehouse, create our own campaigns and work without investors. 
We began with simple T-shirts and hoodies, selling them on TikTok and Amazon while teaching ourselves the ins and outs of the industry. It wasn’t always easy, but our passion drove us to grow. By autumn 2023, we launched our first collection.
Today, we are proud to employ 30 young and passionate people and to be represented in over 350 stores as well as on Zalando, AboutYou and ASOS.

Thanks to our high level of authenticity, celebrities, from local artists to international stars, have also picked up our styles, but we are only at the beginning of our mission to equip young urbanites with high-quality, versatile styles and make classic streetwear cool again.