WE ARE A BRAND OF JEANS AND CASUAL CLOTHING WITH A CONTEMPORARY VINTAGE FLAVOR, RUGGED AND SENSUAL, MADE IN ITALY WITH ATTENTION IN EVERY DETAIL.

THE REIGN COLLECTIONS EXPRESS A RUGGED AND ROCK CHARACTER, A COSMOPOLITAN CHARACTER, A SENSUAL AND CREATIVE SOUL.

The particular care in the choice of denim and quality fabrics, the original treatments and the proposed models, make each REIGN jeans and garment unique and precious.

TRADITION. INNOVATION. QUALITY.
REIGN has a short supply chain, 100% Italian. The collections are all designed internally and made in the Val Vibrata district, in the Marche region.

Combining innovation and tradition, experience and research, technology and dexterity has always been the strong point of the brand.