Brand Profile
At Serà Fine Silk, everything begins with Como silk—renowned for its superior quality and timeless elegance. Our collections are crafted exclusively in family-run factories in the Como region, where generations of artisans continue the tradition of hand-cutting, hand-stitching, and hand-finishing each piece. From ties, pocket squares and scarves to suspenders, bow ties, and exclusive made-to-order accessories, every item reflects a deep commitment to Italian craftsmanship, slow fashion, and refined design.
Rooted in tradition but made for the modern gentleman, Serà Fine Silk brings a fresh perspective to classic menswear accessories. Today, the brand is stocked in over 60 select shops worldwide, and has become a favorite among style leaders such as Damien Broderick, Anton Masko, and Carlos Dominguez. Our work has been featured in Vogue, GQ, Vanity Fair, and The Wall Street Journal—affirming the brand's growing global presence and relevance in contemporary menswear.
At Pitti Uomo 108, Serà Fine Silk presents its latest offering: a new collection of pocket squares inspired by the colors and textures of Puglia, lightweight cotton and silk bandanas, and fresh patterns for our signature silk ties. A quiet luxury brand built on authenticity, detail, and a lifelong love of silk.
Welcome to the world of Serà Fine Silk.