SERINA

Founded in Japan by designer Naohiro Serizawa, SERINA is a bridal and formalwear brand created for those who love fashion.

Blending Japanese aesthetics with contemporary tailoring, the brand is recognized for its architectural silhouettes, delicate detailing, and carefully sourced fabrics selected from around the world.

Rather than following traditional bridal conventions, SERINA proposes a new vision of occasionwear where individuality, emotion, and elegance coexist.

From bridal gowns and tuxedos to children’s formalwear and the original lace kimono label “SHIRO TO IRO,” every collection reflects a balance of craftsmanship, culture, and modern sensibility.

After becoming the first Japanese bridal brand to exhibit at Barcelona Bridal Fashion Week, SERINA was later selected as the first Japanese brand to join the official BBFW runway.

Now, SERINA brings its vision to the global menswear stage through Pitti Uomo.

A dialogue between fashion and bridal.
Between Japan and the world.
Between tradition and new elegance.