Brand Profile
Independent Vintageism
Clothing is a game of defining yourself.
Rather than chasing ever‑emerging trends, Soarin sees itself as a “shoreward current.”
Adding new understanding from accumulated heritage
Awakening in the clash between old prejudices and new meanings
Breaking vintage, negating vintage, reinventing vintage
Standing in the past, imagining the future
Paying tribute to time through clothing
Creating a timeless, personal style context that never bends with the trends
To shape the very way each person defines themselves.
Brand Slogan
Become “me”
The failed me — that is me
The broken me — that is me
My gun is forever aimed at
despair
My gun is forever aimed at
cold emptiness
Betraying the illusory other shore
A sail-less ship, in the vast sea, relishing the unknown of being lost
Betraying the destined fate
The me who will eventually disappear — every morning is the first morning, every sunset is the last sunset
Betraying a barren existence
I want to be an arsonist, on the wasteland of life, setting off a wildfire — not to sweep the plain,
but only to light up: me.