Founded in Milan in 1985, Tucano marks forty years of closely observing how technology has reshaped the way we live, work, and move—translating these changes into bags and accessories designed for everyday use. Over time, this journey has led the brand to develop a distinctive design language, able to move across different worlds while maintaining coherence, balance, and restraint.

Led by Franco Luini, Tucano has cultivated a dialogue between design and technology from the very beginning—one that became a structural part of its identity. In the late 1980s, the company created one of the first bags dedicated to Apple’s Macintosh, marking a significant step in the relationship between product design and innovation. Today, that dialogue extends beyond the tech universe.

Alongside collections focused on device protection, Tucano has developed a lifestyle and travel offering conceived for the city, work, and the journey. Bags, backpacks, and accessories stem from a concrete design approach, where function and aesthetics meet in essential forms, carefully selected materials chosen for durability and quality, thoughtfully built color palettes, and meticulously developed details.

Italian design and style remain central. A measured, recognizable style that evolves over time without losing its identity—built on the balance between form, function, and visual culture. Attention to gestures, proportions, and materials shapes a design approach that embraces discretion as a mark of character, naturally accompanying everyday life.

Since 2017, sustainability has become a consistent element across collections through the use of recycled materials and lower-impact solutions, aligned with European regulations and a responsible design vision. Today Tucano is present in more than sixty countries and distributes millions of products every year. Its participation in Pitti represents a new milestone, bringing into the fashion and lifestyle context a design-driven experience shaped by forty years of dialogue between design, style, and contemporary living.