WOC — World of Colors — is a contemporary brand rooted in craftsmanship and cultural diversity. Founded in 2020 by a company with deep expertise in knitwear manufacturing, WOC places quality before image.

Defined by clean lines, essential volumes, and a quiet international aesthetic, the brand offers an everyday total look centered on jerseys, sweatshirts, trousers, and outerwear. Color is its distinctive signature.

Rooted in Southern Italy, WOC expresses a warm, Mediterranean minimalism—clean, understated, and designed to last.