Brand Profile
Introducing SSYYNN and XD - two new fashion brands under the XD Fashion Group.
SSYYNN emerges from the etymological roots of the word "synonym." It embodies a philosophy where a garment seamlessly stands for the idea behind it, and letters play a game of double truth, creating a linguistic dance that mirrors the brand's ethos.
Answering the rich vocabulary of the Xenia Design fashion archive, SSYYNN uses this heritage as a creative springboard to draft a brand-new fashion language. In this realm, clothes become synonymous with more than just fabric and thread; they transform into true conduits of personal expression.
Meanwhile, XD serves as the brand’s expansion into menswear. Defined by architectural forms and an avant-garde, urban concept, XD is where bold design meets contemporary wear - crafted specifically for unique and strong individuals.