A hallmark of Pitti Uomo is its international collaborations, which in each edition explore and showcase the most significant trends in the fashion world. This includes a focus on the Japanese scene, one of the most dynamic and fascinating in the industry.
In January, the J∞QUALITY Factory Brand Project project returns for its fifth edition, curated by the Japan Apparel and Fashion Industry Association (JAFIC) with special consultancy from Mr. Hirofumi Kurino.
The focus is on high-quality Japanese clothing and the country’s textile and apparel production areas. For Pitti Uomo 107, the J∞QUALITY Factory Brand Project" (JQFBP) has selected some of the best factories that produce collections aimed at the global market. Masato Koyama, designer and founder of the Heugn brand, returns as design director.
In January, the J∞QUALITY Factory Brand Project project returns for its fifth edition, curated by the Japan Apparel and Fashion Industry Association (JAFIC) with special consultancy from Mr. Hirofumi Kurino.
The focus is on high-quality Japanese clothing and the country’s textile and apparel production areas. For Pitti Uomo 107, the J∞QUALITY Factory Brand Project" (JQFBP) has selected some of the best factories that produce collections aimed at the global market. Masato Koyama, designer and founder of the Heugn brand, returns as design director.