The occasion will also mark the announcement of an upcoming collaboration with an iconic streetwear label, set to launch for SS27, a key moment for Dickies as it prepares to open a new chapter in its story. The brand's presence at Pitti Uomo reflects a clear intention to reconnect with buyers and engage new partners, building on a more defined and focused product offer.

During the event, Dickies will also dress the Pitti Uomo staff: a tangible demonstration of the workwear versatility at the heart of the brand's heritage.