Hidesign is a Japanese brand founded by a group of specialists in design, pattern-making, cutting, and sewing for work uniforms. Playing with the words "Hide" and "Sign," it considers the structure hidden beneath the surface as a manifestation of design.

At Pitti Uomo, continuing with the "Blue Collar" theme of its current collection, Hidesign will present "AF WEAR", a clothing device equipped with the world's smallest compact fan, developed over several years to tackle extreme modern climates.

Also featured will be garments made with cutting-edge materials, developed in collaboration with a leading chemical manufacturer and a textile trading company, which naturally regulate temperature to provide year-round comfort.