Projects making their debut, important returns, anniversaries and special collaborations. Here is the series of premieres and special participations staged in January
The iconic brand returns to Pitti Uomo to present the new collection and the latest from its world, with an independent space in the Central Square of the Fortezza.
Fay Archive participates for the first time at Pitti Uomo, presenting its new collection and its inimitable workwear and outdoor attitude, with a special presentation at the Polveriera.
WP LAVORI IN CORSO
WP brings to Pitti Uomo the latest from brands Barbour, Filson, and Blundstone. Barbour x Baracuta: the two "English style" brands collaborate for the second time to create a capsule collection for Autumn-Winter 2024, combining Baracuta's One and Only Original Harrington Jacket, the famous G9, with the iconic style and distinctive details of Barbour. Additionally, the collaboration between Barbour and Tokihito Yoshida will be presented for a new take on wax jackets. Filson will showcase its classic evergreen bags, as well as thick wool blankets in rustic tones made in the USA, and outerwear such as the Mackinaw, the Vest, the Down Cruiser, and a sneak preview of the new Filson Woman line for the upcoming FW24 season. Blundstone will present, in addition to the Classic and Vegan models, the Heritage, the All Terrain, and the Active ranges.
Denim meets design in the new project by G-STAR RAW, making a return to Pitti Uomo. The brand teams up with Marteen Baas, one of the most influential creative minds of the twenty-first century (his works are part of the collections at the MoMA in New York and the Musée des Arts Décoratifs in Paris). At Pitti Uomo, this collaboration will be unveiled through a series of artworks, created from denim waste and designed to amaze and provoke. It's a confirmation of G-STAR RAW's commitment to innovation and to respecting people and the planet. Because "there is no limit to what denim can do."
The brand that has always been synonymous with iconic men's and women's hat designs, a symbol of timeless elegance, returns to Pitti Uomo.
LYLE & SCOTT
The historic English knitwear brand celebrates its 150 years of history and excellence, showcasing its proposals in an independent space at the Costruzioni Lorenesi.
The brand, which has been committed for over 15 years to making the fashion industry truly circular, presents a collection that captures the colors of nature during the colder months. At Pitti Uomo, Ecoalf will also host an event featuring the Ecoalf Sports line: a special yoga session designed for the press and guests attending the fair.
The brand returns to the '80s, presenting the iconic 5-pocket jeans enriched with patches and stickers from its archive graphics. Strengthening the '80s imagery is the denim used, with a retro "salt and pepper" effect typical of that decade. The collaboration between Roy Roger's and Dave's NY continues, proposing iconic models from the workwear world - a true intersection between the two brands - in highly researched fabrics.
Bikkembergs returns to Pitti Uomo with a space where it will preview the style and design of the new concept store planned for future monobrand openings. Additionally, on Wednesday, January 10, there will be a live performance showcasing the new FW24 collections across all brand categories, from apparel to footwear, including jewelry, underwear, textile accessories, bags, and leather goods. During Pitti Uomo, collections from a new partner will also be on display.
The German contemporary fashion brand unveils its new collection of clothing and accessories, blending classic looks with elements that highlight uniqueness and sustainability.
The Japanese camping brand, which promotes outdoor life as an antidote to stress, in addition to presenting its new products within the I GO OUT section, invites everyone to take a coffee break in an outdoor space within the Fortezza, in a setting that reflects its philosophy.
In the Cortile del Cavaniglia, the brand synonymous with eco-sustainable down jackets returns with the special project "The Wounds of the Earth," which highlights the conditions of our Planet through an installation inspired by the Messner Mountain Museum, the museum created at Plan de Corones by Zaha Hadid's studio.
And among the special participations throughout the city::
VITALE BARBERIS CANONICO and CARUSO
On the occasion of its 360th anniversary, Vitale Barberis Canonico presents "The Saxon Club," a project that celebrates a unique material: Saxon Merino wool, the ancestor of modern Australian merino sheep, known for its exceptional quality and royal history. Presented in its pure form as flannel, available in 10 patterns inspired by the volumes of the company's historical archive, it represents 10 milestones in the centuries-old history of the woolen mill. This exclusive fabric is interpreted by Caruso's sartorial tradition and craftsmanship in a capsule collection featuring the iconic Aida jacket, and it will take center stage at a special event in an art gallery in Florence.