for an immersive brand experience at Pitti Uomo
KARL LAGERFELD returns to Pitti Uomo with a one-of-a-kind immersive presentation encapsulating the brand’s iconic heritage through experiential storytelling and bespoke decor.
In celebration of the brand’s return to Pitti, an invitation-only event will take place on January 15, from 3:00 to 5:00 p.m. Guests will be treated to an exclusive live acoustic
performance by Victor Ray, the British singer and rising star who is a menswear ambassador for KARL LAGERFELD and currently on a sold-out tour across Europe.
Located in the bustling Sala della Scherma, the KARL LAGERFELD and KARL LAGERFELD JEANS presentation will showcase the full spectrum of men’s collections, complemented by a curated selection of core DNA womenswear pieces that underscore the brand’s elevated offering. There is also a dedicated focus on white shirts — one of Karl’s most quintessential designs and a signature element in the brand’s heritage. The space will further showcase a selection of Fall-Winter 2025 collections, including eyewear, footwear, and accessory styles.
Visible from its eye-catching exterior, the booth will strongly reflect KARL LAGERFELD’s distinct codes. Bold and expressive, the minimalist black and white design will explore the dichotomies that Karl himself was known to love. The presentation will also offer an exclusive preview of the Spring-Summer 2025 campaign, starring TikTok sensation and rising male model Calum Harper.
In celebration of the brand’s return to Pitti, an invitation-only event will take place on January 15, from 3:00 to 5:00 p.m. Guests will be treated to an exclusive live acoustic
performance by Victor Ray, the British singer and rising star who is a menswear ambassador for KARL LAGERFELD and currently on a sold-out tour across Europe.
Located in the bustling Sala della Scherma, the KARL LAGERFELD and KARL LAGERFELD JEANS presentation will showcase the full spectrum of men’s collections, complemented by a curated selection of core DNA womenswear pieces that underscore the brand’s elevated offering. There is also a dedicated focus on white shirts — one of Karl’s most quintessential designs and a signature element in the brand’s heritage. The space will further showcase a selection of Fall-Winter 2025 collections, including eyewear, footwear, and accessory styles.
Visible from its eye-catching exterior, the booth will strongly reflect KARL LAGERFELD’s distinct codes. Bold and expressive, the minimalist black and white design will explore the dichotomies that Karl himself was known to love. The presentation will also offer an exclusive preview of the Spring-Summer 2025 campaign, starring TikTok sensation and rising male model Calum Harper.