The Danish premium cycling apparel brand, known for combining high-performance functionality with contemporary design, makes its debut at Pitti Uomo. Pas Normal Studios, based in Copenhagen, honors the great traditions of cycling, but is above all committed to the patterns and colours that define state of the art fashion today. Through innovative designs, brand collaborations, and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

One such example is the Off-Race AW25 collection, which will be previewed at Pitti Uomo. This collection reaffirms the brand's commitment to pushing the boundaries of cycling culture and fashion. Designed with functionality and adaptability in mind, the collection suits life on and off the bike, whether at home on the commute or after your race.