Also returning to Pitti Uomo is the blue newsstand, showcasing the most beautiful independent magazines on fashion, art, design, food, beauty, sports, and lifestyle. The Pitti Immagine newsstand was created to provide an overview of sophisticated and niche periodical publishing, representing a phenomenon of great interest and innovation. 

Partner of the project is Frab's Magazines, the Italian-based and internationally renowned platform for the selection, promotion, and sale of independent and innovative magazines.