17 - 20 June 2025
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  • N.108 · 17-20 June 2025

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Pitti Connect - Exhibitors June 2025 News Sections mediagallery Press Events Calendar GUIDE
17 - 20 June 2025
Promas and DEFI
Support 24 French Brands at Pitti Uomo
News
Edition 108
22.05.2025
For the sixth consecutive edition, Promas French Menswear Fédération and DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) renew their partnership in support of the participation of 24 French brands in Pitti Uomo 108. 

This collaboration is part of a long-term strategy to strengthen the international presence of French menswear, also through innovative digital tools like Promas LIST: the Promas platform that connects buyers from around the world directly with French menswear brands, offering access to the latest collections, detailed information and new business opportunities. A key networking tool in the industry.

For all the latest updates on Promas and Promas LIST, follow the Instagram account @promas_list
AGAIN

AGAIN

SALA DELLE NAZIONI / A/26
FRANCE
AMERICAN VINTAGE

AMERICAN VINTAGE

ARSENALE / 1-3
FRANCE
ARMOR LUX

ARMOR LUX

SALA DELLE NAZIONI / B/26-28
FRANCE
BOMBERS ORIGINAL

BOMBERS ORIGINAL

PADIGLIONE CAVANIGLIA / 37
FRANCE
CALEB PARIS

CALEB PARIS

PADIGLIONE CENTRALE / I/13
FRANCE
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Again
Drawing inspiration from the beauty and diversity of nature, each collection captures the poetry of landscapes. Translated into pieces that combine creativity, elegance, and sustainability.

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American Vintage
Collections that captivate with their essential style and authentic lines, offering a canvas for daily reinvention. American Vintage garments are designed to feel like a second skin, effortless, barely there, and timeless.

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Armor Lux
Drawing inspiration from the Atlantic Ocean and the spirited heritage of Brittany, Armor Lux has been making high quality garments in France since 1938. A blend of high-quality craftsmanship and accessible fashion, for timeless essentials for everyone.

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Bombers Original
Always on trend, never out-of-style. The brand behind the iconic “flight jacket” reinvents itself through fabrics, colors, patterns, and broadening its offer with new designs that preserve the traditional details of American army-wear and work-wear.

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Caleb Paris
Born in 1979, the brand has accompanied the changes in men’s clothing over the decades, guaranteeing the combination of style and quality.

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CHAPAL

CHAPAL

PADIGLIONE CENTRALE / I/12
FRANCE
CORSO MILLE

CORSO MILLE

PADIGLIONE CENTRALE / 38
ITALY
DAYTONA73

DAYTONA73

ARSENALE / 32-33
FRANCE
DE BONNE FACTURE

DE BONNE FACTURE

PADIGLIONE CENTRALE / F/8
FRANCE
EMILE GARÇON

EMILE GARÇON

ARSENALE / 45
FRANCE
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Chapal
Since 1832, this manufacturer has mastered the art of luxury leathercraft, creating exquisite garments and accessories entirely by hand. With an in-house tannery ensuring the finest leathers.

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Corso Mille
Polos, blazers, blousons, gilets, t-shirts, shorts, and the iconic swim shorts for the modern gentleman, self-confident and at ease in any situation, be it during business travels, work meetings or leisure time.

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DAYTONA73
Established in 1973, this leather and clothing brand delivers iconic designs, including biker jackets, bombers, flight jackets, and down jackets. More than fashion, it represents a lifestyle of freedom, authenticity, and adventure.

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De Bonne Facture
Clean lines and storytelling in menswear. These garments evoke memories, landscapes, and cultures—from linen and cotton fields to the ocean breeze of Breton wool—highlighting a deep connection with nature.

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ÉMILE GARçON
Ethical and eco-friendly, the (RE)BORN collection captures the spirit of the times through upcycling: a new way of thinking about and creating fashion. A new way of dressing, of (re)inventing.

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FIGARET PARIS

FIGARET PARIS

PADIGLIONE CENTRALE / D/16
FRANCE
IRON AND RESIN

IRON AND RESIN

ARSENALE / 15
FRANCE
JAGVI. RIVE GAUCHE

JAGVI. RIVE GAUCHE

SALA DELLE NAZIONI / B/17
FRANCE
LE TEMPS DES CERISES

LE TEMPS DES CERISES

FURERIA / 13
FRANCE
LLOSA

LLOSA

SALA DELLE NAZIONI / A/2
FRANCE
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FIGARET PARIS
Since 1968, Figaret has built a legacy in shirtmaking, earning a unique place in fashion. More than a brand, it carries a rich cultural heritage, with its shirts standing as icons of timeless elegance and contemporary energy.

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Iron And Resin
Born from the vision of friends with years of industry experience, this small brand celebrates the freedom to break the rules, redefine conventions, and take bold risks in pursuit of originality.

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JAGVI. Rive Gauche
French regenerative premium craft menswear brand. Each product tells a story of a French heritage profession: painter, alpinist, writer, musician or even construction worker – all with a focus on minimizing the environmental footprint.

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Le Temps Des Cerises
Established in 1998 and born from its creator’s deep passion for denim, the brand has cultivated exceptional expertise in manufacturing jeans, developing its own techniques to master the art of stonewashing.

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Llosa
A dreamy wardrobe where the tailor’s know-how is in constant movement. The structured comfort of the urban elegance signature reveals itself through natural ergonomics. An ode to tomorrow’s uniform.

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PATROUILLE DE FRANCE

PATROUILLE DE FRANCE

ARMERIA / 14
FRANCE
PAUL & JOE

PAUL & JOE

PADIGLIONE CENTRALE / J/8
FRANCE
PROJECT X PARIS

PROJECT X PARIS

ARMERIA / 10-12
FRANCE
REDSKINS

REDSKINS

ARMERIA / 14
FRANCE
THE HIDEOUT CLOTHING

THE HIDEOUT CLOTHING

ARMERIA / 18
FRANCE
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PATROUILLE DE FRANCE
The collaboration between Redskins and Patrouille de France, the official brand of the French Air and Space Force, gives rise to a unique collection that captures the spirit of the pilots through leather and textile pieces that blend style and authenticity.

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PAUL & JOE
Founded in 1995 by Sophie Mechaly, Paul & Joe represents the essence of French craftsmanship, a deep-rooted family heritage and timeless style. With impeccable attention to tailoring and precise cuts, the brand is distinguished by its iconic prints.

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PROJECT X PARIS
The iconic codes of streetwear – oversized cuts, raw materials, distinctive graphics – are reinterpreted through a modern vision that turns each collection into a story blending style, identity, and culture.

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REDSKINS
For over 40 years, Redskins has been creating bold and original pieces by translating fashion trends into leather. Its evocative worlds invite you on a journey: through vast open spaces that magnify the power of adventure and emotion, and into the heart of the urban landscape.

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THE HIDEOUT CLOTHING
A streetwear brand emanating from the Caribbean ecosystem. Launched in 2018 in Trinidad and Tobago, the brand sits where inner-city youth culture and international streetwear intersect. 

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TRUE TRIBE

TRUE TRIBE

PADIGLIONE CENTRALE / F/4-6
FRANCE
VERYRARE

VERYRARE

SALA DELLE NAZIONI / A/41
FRANCE
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TRUE TRIBE
A conscious brand specializing in men’s luxury swim and resortwear. The brand embodies an essential lifestyle designed for freedom of movement and peace of mind. Each collection is designed to reduce environmental impact, water use and CO₂ emissions.

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VERYRARE
The concept behind VERYRARE c/o RAF REYES™ is to reference Design’s history and signal its existence within the colliding worlds of archive and 21st-century fashion. A fresh & reimagined style, opposing ideas speaking to one another, and turned into very rare pieces.

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