The 109th edition of Pitti Immagine Uomo will take place from 13 to 16 January 2026 at the Fortezza da Basso in Florence. The fair, long established as the most prestigious international platform for menswear, returns for the winter season with a range of new features that reflect the evolution of the industry and style, the movements of emerging markets and the changing desires of consumers.
In January, over 700 brands will present their Fall/Winter 2026–2027 collections within the five sections and exhibition spaces designed to offer visitors an experience that is always new and engaging. A strong international presence (around 44%) confirms and reinforces the fair’s appeal to a high-quality community of buyers from the world’s most prestigious stores, along with representatives of the international press.
In the exhibition itinerary, the Top Floor of the Central Pavilion unveils a renewed setup, designed by the architects of DWA - Design Studio, to highlight the innovative spirit of the brands featured in the Futuro Maschile section.
Also debuting on the Top Floor is Hi Beauty, a new area dedicated to niche perfumery, presenting a selection of ten independent brands that represent a new wave spanning from Europe to Asia. The immersive layout captures the cross-pollination between genres that fashion retailers and concept stores around the world are increasingly embracing.
Key names, debuting brands, and exciting collaborations will also define the other sections of the fair: Fantastic Classic, Superstyling, Dynamic Attitude and I Go Out. In addition, three highly anticipated brands will take to the runway for Pitti: Soshiotsuki and Hed Mayner as Guest Designers of this edition, and Shinyakozuka featured as Special Event.
The show also confirms its lineup of international collaborations, which at every edition explore the most vibrant fashion scenes worldwide: Scandinavian Manifesto, J∞Quality, Japan Leather Showroom, Code Korea, China Wave, Promas and Icex.
