The creativity and dynamism of French menswear take center stage once again at Pitti Uomo 109, thanks to the renewed collaboration between Promas French Menswear Fédération, and DEFI, the French organization dedicated to the development and transformation of fashion and apparel companies.
At the upcoming edition of the fair, the two organizations support the participation of a selection of 19 French brands, offering a rich and contemporary overview of what menswear represents today: innovation, responsibility, an irreverent spirit, and a renewed interpretation of Parisian chic through new expressive codes. A collective vision that reflects the vitality of the French menswear scene, where craftsmanship, experimentation, and cultural dialogue intersect.
Among the 19 brands presented in Florence this January are the newcomers CACHI and MUSEUM Garments, two distinctive voices expanding the vocabulary of French menswear through original and contemporary approaches. The overall selection brings together long-established names and brands with a more lifestyle-oriented or experimental outlook, including Antik Batik, American Vintage, Armor Lux, Blue Cult, Bombers Original, Cachí, Caleb Paris, Chapal, Corso Mille, Daytona73, Emile Garçon, Francesco Smalto, Iron and Resin, Jagvi, JOTT, Le Temps des Cerises, Maison Montagut, Museum Garments and The Hideout Clothing.
Promas supports the national and international growth of menswear brands through business and communication programs, funding initiatives, and a digital platform — promaslist.com — designed to make it easier to search for, discover, and connect with French menswear companies. By offering detailed information on more than 240 brands, their latest collections, and direct contact details, the platform streamlines business connections between buyers and brands, providing 24/7 access and international visibility.
To stay up to date with the latest news and highlights from Promas and Promas LIST, follow @promas_list on Instagram.
At the upcoming edition of the fair, the two organizations support the participation of a selection of 19 French brands, offering a rich and contemporary overview of what menswear represents today: innovation, responsibility, an irreverent spirit, and a renewed interpretation of Parisian chic through new expressive codes. A collective vision that reflects the vitality of the French menswear scene, where craftsmanship, experimentation, and cultural dialogue intersect.
Among the 19 brands presented in Florence this January are the newcomers CACHI and MUSEUM Garments, two distinctive voices expanding the vocabulary of French menswear through original and contemporary approaches. The overall selection brings together long-established names and brands with a more lifestyle-oriented or experimental outlook, including Antik Batik, American Vintage, Armor Lux, Blue Cult, Bombers Original, Cachí, Caleb Paris, Chapal, Corso Mille, Daytona73, Emile Garçon, Francesco Smalto, Iron and Resin, Jagvi, JOTT, Le Temps des Cerises, Maison Montagut, Museum Garments and The Hideout Clothing.
Promas supports the national and international growth of menswear brands through business and communication programs, funding initiatives, and a digital platform — promaslist.com — designed to make it easier to search for, discover, and connect with French menswear companies. By offering detailed information on more than 240 brands, their latest collections, and direct contact details, the platform streamlines business connections between buyers and brands, providing 24/7 access and international visibility.
To stay up to date with the latest news and highlights from Promas and Promas LIST, follow @promas_list on Instagram.
